Research On The Impact Of Internet Finance On Commercial Banks In China

The emergence of internet finance is inevitable.With the development of science and technology,especially the leap-forward development of Internet technology and information and communication technology,the Internet and finance are continuously integrated in the development,and Internet finance has also emerged.The rapid development of Internet finance has not only caused widespread concern in all walks of life,but has also aroused the attention of government departments and even the central decision-making level.In the report on the work of the government of the two National Conferences in 2014,Prime Minister Li Keqiang clearly stated that he should promote the healthy development of Internet finance and establish a sound supervision mechanism for Internet finance when he explained the key work of the year.This is the concept of Internet finance that first appeared in the government work report.So far,Internet finance has appeared in government work reports for five consecutive years.Zhou Xiaochuan,the former Governor of the Central Bank,encouraged the use of technology in the financial sector in his speech.The emergence and rapid development of internet finance have broken the original development model of China's commercial banks and have had a significant impact on commercial banks.However,Internet finance is a double-edged sword for commercial banks.Commercial banks are at the core of China's financial industry.Faced with the impact of Internet finance,whether China's commercial banks can correctly respond to and develop steadily affects the security and stability of China's financial system.This article is divided into seven chapters.The first chapter is an introduction.It expounds the background,significance and research status of the research at home and abroad.The research methods and ideas of this paper are summarized.The characteristics and innovations of the research are summarized.The second chapter is related concepts and theoretical basis,discusses the concept of Internet finance and commercial bank,and expounds the basic theory of the emergence and development of Internet finance.The third chapter analyzes the impact of internet finance on commercial banks in detail from two aspects.Chapter four using SWOT analysis,analyzes the advantages,disadvantages,challenges,and opportunities of the agricultural bank of china in responding to Internet finance.Chapter five analyzes the measures and deficiencies that the agricultural bank of china has taken in response to internet finance.Chapter six,based on the SWOT analysismethod,puts forward the agricultural bank of china's strategy to deal with internet finance.Chapter seven is the conclusion and outlook.In the face of the impact of Internet finance,the agricultural bank of china took measures to actively respond,but there are still many deficiencies: the operating base is relatively weak: marketing promotion is not enough,there is no brand efficiency;Internet financial services lack characteristics.In response to the above deficiencies,the agricultural bank of china should take measures to actively respond to it.