Research On International Trade Finance Business Developing Strategy Of ZS Bank Jinan Branch

International trade finance refers to a facility in the fund and credit arrangement of financial services which is surrounded by the international trade settlement.With the globalization of economy,the developing of banks’ international trade finance services will be a new features and trend between countries’ business and also will be the core business for domestic commercial banks.Therefore it will be an important task for ZS bankJinan branch to find out the stainable developmentstrategic.This paper regards ZS bank Jinan branch international trade financing business as the research object,based on the review of literature at home and abroad,uses SWOT and Porter’s five forces analysis about the present situation of Jinan branch of internationaltrade financing business from multi-angle and multi-face,points out it’s internal advantages and disadvantages,external opportunities and threats,reveals some problems in the strategic layout,business scale,product structure and risk prevention.After analyzing the causes and referencing to successful cases,this paper make a plan in the next step of the development strategy from the perspective of marketing,innovation and management.The final part is a summary and outlook for ZS bank Jinan branch’s future development of international trade financing business.This paper’s innovation is the analysis of ZS bank Jinan branch of international trade financing business present situation and existing problems.It put forward international trade financing business development strategy with the characteristic of the Banks themselves to help the bank to gain more initiative in market competition and to shape the ZS bank Jinan branch of competitive advantage.It has a certain guiding signification promoting the international trade financing business development.