Research On Application Of Mobile Internet In Enterprise Marketing Service-Practice And Exploration Of Fractalist Information Technology Co.,Ltd

In recent years,with the continuous development of mobile Internet technology,enterprises have valued the role and significance of mobile internet for marketing.Mobile Internet not only brings about changes in users' habits,but also has a profound impact on the marketing ideas of enterprises and on how to deal with the relationship between enterprises and consumers.The theme of this thesis is:using mobile Internet to carry out the research of enterprise marketing service.This research is based on the business practice of Fractalist Information Technology Co.,Ltd.Fractalist is a company that provides mobile marketing services to customers.As a service oriented company,the value of Fractalist is:the marketing service provided to customers can produce continuous marketing effect in the mobile internet.In view of this,the main problem that I need to solve in this thesis is:using the related theories of EMBA learning,I can sum up and refine new marketing service strategy model for Fractalist.I use this model to create value for Fractalist' s customers,thereby enhancing the competitiveness of Fractalist in the industry.The main chapters and contents of this thesis include:firstly,it gives an introduction to business background of Fractalist;and then it gives an analysis of new marketing environment faced by Fractalist' s customers,which brings about opportunities and challenges for Fractalist's business development.In the next sections,it presents and analyzes the construction of Fractalist's new marketing service strategy.According to the strategy,practice of cases verify the Factalist' s business development of marketing innovation service.In addition,the paper further analyzes the advantages and disadvantages of the new marketing service strategy.In the long run,the outlook of Fractalist in the development of mobile internet marketing services is summarized;Conclusion.The conclusions drawn from the research and analysis show that it has a good guiding significance in promoting Fractalist to create better marketing results for customers,and thus improving the competitiveness of itelf.