Research On Technological Innovation Strategy Of MD Microwave Oven Industry

This paper first elaborates the theoretical basis of innovation research at home and abroad,and expatiates on the tools that need to be applied to this thesis,including SWOT analysis,Maslow's Hierarchy of Needs and CDOC methodology.In addition to the MD microwave company as an example,the technological innovation environment are analyzed,at the same time,to review its insufficient system,emphasizes the necessity of the technological innovation strategy for enterprises,should be pushed to a strategic height.Based on the theoretical basis and to choose the appropriate tools to MD microwave oven industry as an example,the analysis of the industry market environment,the microwave technology environment,policies and regulations,consumer demand,patent layout,competing goods situation,the basic performance of microwave technology,analyzed the differential technology and new technology trend synchronization.Combining the overall environment trend and the deficiency of internal innovation system,this paper puts forward the innovation strategy of MD microwave oven industry.Firstly,we put forward the vision of "micro-steaming roast",and export innovation-driven,leading products,perfect efficiency and organizational security.In view of the four main axes,15 strategic paths are proposed to support the strategic axis.The path of the export innovation-driven is customer orientation,the advanced research and patent layout.For leading products,the main strategic path is:basic performance,star products,reliability,cost leadership and high-quality design.For efficiency,the main strategic path is:modularity,standardization,collaborative development,rapid delivery.For organizational security,the main strategic path is:organizational culture,human development.In order to optimize the innovation strategy of the MD microwave industry,it also provides a valuable innovation strategy path for similar enterprises in manufacturing industry.