Research On The Development Strategy Of Small And Medium Service Enterprises

As the basic entity in the market economy,small and medium-sized service enterprises have been paid more and more attention.In China,small and medium-sized service enterprises play an important role in the development of national economy,employment,improving people 's livelihood,increasing income and promoting social stability.Small and medium-sized service-oriented enterprises all customer needs as the center,talent is the first resource of the enterprise.With the progress and development of society,economic globalization,market competition is increasingly fierce,the survival of small and medium-sized service enterprises is full of difficulties and pressure.Kl company was founded in 2010,it is mainly engaged in all kinds of leather cleaning and maintenance,clothing shoes and hats washing and sewing,luxury goods personal tailor,footwear care,home and other services business.In recent years,although the company has achieved certain development,but with the increase of market competition,the company 's business development goals are affected.How to formulate the development strategy of enterprises,so that the sustainable,healthy and stable development of enterprises.It is an urgent problem for small and medium service enterprises,including KL company.This article takes KL company as the research object,takes the enterprise development strategy system as the train of thought,starts from the development strategy analysis,development strategy selection and implementation of KL company.Through the PEST,the five forces model and SWOT analysis methods,we find the problems and opportunities and threats.Combined with the actual situation of the company's internal and external environment,through the strategic analysis and comparison of so,wo,st,wt,KL company should adopt the so(growth)development strategy.Internal strengths should be fully utilized,external opportunities seized,weaknesses improved and threats avoided.Through technical innovation,personnel training,channel expansion,information technology and other means to promote the implementation of the company 's development strategy,and comprehensively promote the development of KL company.At the same time,I hope this paper can provide some useful reference for other similar enterprises.