Research On Optimization Of RRL Chain Supermarket Supply Chain Management

With the rapid development of e-commerce and foreign large-scale retail enterprises to enter,the domestic retail industry is facing deepening competition and challenges.And with the economic and social development,the strength of enterprises is no longer the decisive factor in its competitiveness,the strength of the supply chain determines the ability of enterprises to participate in market competition.And a strong supply chain must have a good supply chain management,so the importance of supply chain management in today's enterprise development is self-evident.Supply chain management system is a systematic management concept,the main content is the supply chain from the supplier to the consumer planning,distribution,sales and other aspects of management.In the perspective of the core enterprise,supply chain management is to correctly handle the relationship between the core business and the supply chain and downstream enterprises,make reasonable use of the information flow,logistics and capital flow information of the supply chain operation,and effectively implement the supply chain Of the management,thereby enhancing the strength of the entire supply chain.In today's fast-changing market situation,supermarket chains should learn more about the supply chain management knowledge on the basis of understanding the importance of supply chain construction.A good supply chain management can be the operation of the supply chain has been greatly improved efficiency,thereby enhancing the competitiveness of enterprises,supermarkets can be timely and effective to provide a more diverse products,higher quality services,but also to a large extent The lower the cost of logistics enterprises,thereby enhancing the market share,so that enterprises more profitable.But compared with the international retail enterprises in the supermarket chain supply chain management development is still relatively backward,to be optimized.This article first reviews the basic theory of supply chain management,introduces suppliers,information flow and other contents in the supply chain,and introduces the research status in the field at home and abroad,which lays a foundation for the follow-up study of this paper.Secondly,from the aspects of store location,procurement,distribution,e-commerce platform construction,information construction,profit model and other aspects,the preliminary analysis of the status of RRL supply chain is conducted to find out the problems in RRL supply chain management.In the procurement model,RRL has a considerable proportion of single-store procurement model and serious procurement corruption issues;in the distribution model,RRL still has a considerable proportion of direct supplier delivery model,the process is too complicated;In the profit model,RRL relies on the procurement profit model,that is,by crushing suppliers to gain profits,but the zero-supply relationship is tight;in the construction of e-commerce,RRL is mainly due to the low degree of development of self-built platform,operation Lack of team ability and experience,weak information technology foundation,inadequate logistics distribution,etc.;In the information construction,TSM retail management system has its advantages,but there are still poor information links between supply chain links,resulting in suppliers Failure to obtain timely and accurate information on the needs of consumers has made it impossible to establish a reasonable production plan.Based on the problems existing in the RRL supermarket supply chain,the author puts forward the optimized countermeasures.In the procurement process,the strategies of buyout and underwriting,increasing the proportion of direct purchases,and the coordination of differentiated procurement should be adopted.At the same time,performance assessment,strengthening corporate culture,and improving the quality of procurement personnel should be adopted to curb procurement corruption;in the distribution of goods,improvements should be made.The existing regional logistics distribution center and the establishment of centralized distribution;in the selection of suppliers,we should create a win-win cooperation system,establish a three-dimensional profit model;in e-commerce construction,we should strive to develop online retail,online procurement,network marketing,etc.Informatization construction,an information interaction platform should be established to provide real-time control over all aspects of the supply chain and improve the efficiency of the supply chain.At the same time,we have put forward safeguard measures to ensure the smooth implementation of optimization measures.