Research On The "Going Global" Strategy Of S Apparel Foreign Trade Company

As a large garment exporter,China maintains a long-term leading position in the global garment export market.Whereas in recent years,due to the global economic weakness,the appreciation of Renminbi,the weakened domestic cost advantage and some other factors,Chinese garment export companies have encountered increasing operating pressure and shrunk profit.To gain further development in the fierce competition in the international market and achieve a more high-quality allocation of resources,more and more companies chose to set up factories or branch offices in foreign countries in order to extend the production supply chain to places that have better cost advantage.This has become an effective way for Chinese garment trade enterprises to adapt to the domestic industry,economic,social development and conform to the international economic development trend.This paper summarizes the theories of outward foreign direct investment and research results on the internationalization of Chinese enterprises.Selecting Jiangsu S Garment Foreign Trade Company as the research object,the paper introduces the company's general information as well as the problems emerging in current development,and analyzes the causes of these problems,then the paper comes to the conclusion that S company should adapt the "going global" strategy.Then SWOT Analysis is used to analyze the internal conditions and external environment of S company to do investment abroad.As a key part of the paper,writer proposes an overall plan for S Company to adapt "going global" strategy,including setting up overseas factories,marketing centers and design centers.In the end the paper points out that before investing abroad and during this process,S company should take some measures of safeguard referring to internal structure,rules and regulations,fund management,human resources,risk management and process control and so on.Although the research project is the "going global" strategy of S company,I believe the recommendations and countermeasures are also useful for other similar companies in the province and the whole country.