Research On The Marketing Strategy Of GW Wedding Photography Company

With the increasing growth of economy in China,from the early 90s of the last century,the concept of wedding photography has been gradually formed in people's thinking,and the wedding photography industry has gradually risen.Nanjing GW wedding photography company was founded in 2005,in the past ten years,the major wedding photo studio has mushroomed into the Nanjing market.In addition,with the development of the industry,many personal photography studios are also emerging.Can be said that the Nanjing wedding photography competition market is very intense,in such a competitive environment GW wedding photography company how to choose the appropriate marketing strategy,how accurate market positioning,establish a brand image,in the competition for survival and development of the road has become a pressing matter of the moment.In this paper,based on the review and analysis of the market positioning and customer value theory,taking Nanjing GW wedding photography company as the research object,the marketing strategy of the company is explored and studied.As one of the leaders in the field of wedding photography,GW wedding photography company has won a lot of good reputation from consumers and the industry with its own technical advantages and good brand image.Facing the wedding market intense competition,GW company to seize the opportunities,focus on improving the photography technology,to create GW wedding photography Co.Ltd.marketing strategy.This article takes the marketing strategy of Nanjing GW wedding photography company as the title,analyzes the macro environment and industry environment of GW wedding photography company,and comprehensively evaluates the internal resources and capabilities of GW company.First elaborated the research background and the significance of the topic,the related theory of marketing strategy at home and abroad and summarizes the research status at home and abroad,analyzes the current marketing situation of GW company,GW company and consumers on the current operating conditions of existing complaints and suggestions through questionnaires to find out,so we can the discovery of the existence of GW company's marketing problems in the work,for all aspects of the analysis and the causes of the problem;using various analysis methods and SWOT theory,the GW wedding photography company has carried on the analysis of the marketing environment,points out the internal strengths and weaknesses of GW company,and the change of external environment brings opportunities and threats of GW company and the the current management situation of GW company,develop the best marketing strategy and can optimize the implementation of the marketing strategy of GW company;finally,the camp To ensure the implementation of marketing strategies,the strategic resources and strategic activities should be matched in the process of formulating various marketing strategies so as to better implement the marketing strategy.Through the analysis of the problems existing in the marketing of GW company,it can promote the effective marketing strategy of GW company and effectively improve the market competition ability of GW company.At the same time,it also has certain reference value for other enterprises in the same industry.