Research On The Value Evaluation Of Internet Financial Enterprises

At present,China is in an era of rapid Internet penetration.Internet companies have blown out of the Internet,and the Internet finance industry has become the backbone of which we must pay attention.With the scale and standardization of the industry,how to find a suitable value evaluation method for the Internet finance industry has become a problem that is being discussed by the academic community.Future methods such as the discounted cash flow method,price comparison method,cost method and option pricing method for traditional enterprises cannot fully cover the characteristics of the Internet finance industry.Their characteristics of light asset high returns cannot be used by these methods of evaluating traditional industries.Well embodied.Therefore,before assessing the value of Internet financial companies by adopting the appraisal methods applicable to traditional industries,it must be improved in light of their characteristics.This article first describes the value assessment methods that should be applied at different levels of development of the Internet finance industry.Since China's Internet finance companies are in a period of growth,this paper focuses on the study of the valuation of Internet finance companies that are growing up.For the study of the value of Internet finance companies in their growth stages,this paper introduces a net profit multiple method and adjusts the traditional value evaluation method to obtain the value of Internet finance companies.Corporate value is the product of net profit and price-earnings ratio.Under the premise of determining the benchmark price-earnings ratio,this paper introduces the adjustment factor of non-financial factors that affect the value of Internet finance companies and obtains the equity value of the company.As the risk control is another major factor affecting the value of the current Internet finance company,this paper finally introduces the adjustment coefficient of the risk control index system that affects the value of the Internet finance company,adjusts the previous value again,and then determines the value of the Internet enterprise equity.Based on the conventional method of assessing value,a methodological model for assessing the value of Internet companies was developed.This paper uses a pleasant loan company as a case to conduct a value evaluation.The verification of the valuation method of Internet finance companies given has proved its reasonableness.