Influence Of E-commerce On Market Share Of Multinational Corporations

With the launch of "China Manufacturing 2025",more and more domestic brands have become essential parts of our lives.From the past can only buy foreign brands to present an array of domestic brands waiting to be selected,the capital structure of manufacturing industry is under tremendous change.By analyzing industry-related data,it shows that the market share of multinational companies in the manufacturing industry is decreasing year by year,which is different from that of other markets in the world.Therefore,to seek what factors lead to the relatively poor development of these multinational companies in Chinese market is the problem that this paper needs to study.With the rapid development of China's Internet economy in recent years,the sales channel structure of China's market has undergone tremendous changes.In the world's major countries,the proportion of China's online retail sales has been the highest for many years,the transaction size is more than 2 times of United states.From the point of the online share of industries,this paper analyzes the reasons for the decline of the market share of multinational companies in manufacturing industry in China by combining theory with practice and by means of quantitative testing.In theoretical analysis,the paper discussed the stage and influence factors of localization of multinational corporations,analyzed the differences between the Internet economy and traditional economy,and described 4 main localization strategies.In empirical analysis,this paper use "China Statistical Yearbook","China Industrial Statistics Yearbook" as the main data source,analyzed the relationship between market share of multinational corporations in China and online sales proportion by using the fixed effect panel data,and found negative correlation between these two factors.