Study On Network Marketing Strategy Of Agricultural Eco-tourism

As a kind of service industry facing the masses,tourism is regarded as "sunrise industry",which is the pillar industries in the third industry and one of the fastest growing industries in the world.From China's "Eleven-Five planning" to "Thirteen-Five planning",the party Central Committee and the State Council have set up a long-term strategic guideline and basic standpoint to stimulate consumption and expand domestic demand.In the State Council's views on speeding up the development of the service industry,it is pointed out that the development of the goal of well-off society and the transformation and upgrading of consumption structure,we should vigorously develop tourism,culture,sports and recreational services for the people's livelihood.However,the traditional business model can not meet the development needs of tourism in the new century because of its comprehensiveness,characteristics of non storage,non transferable,and intangible,and the characteristics of production and consumption at the same time2017 Central Committee of the State Council proposed,in some opinions of the State Council of Central Committee on deepening the structural reform of agricultural supply side and quickening the new kinetic energy of agricultural rural development,that we should vigorously develop the rural eco-leisure tourism products,give full play to the advantages of the village-specific material and non-material resources,use "ecological +","Internet +","Tourism +" and other divergent thinking and expand the mode of thinking to promote a deep integration of agriculture,leisure,tourism,culture,health and other industries in the economy underdeveloped areas and bring a better quality of visitors experience.In the huge tourism market,agricultural eco-tourism was only a small part of tourism.With the rapid development of China's online travel reservation market,agricultural eco-tourism relies on network marketing to gradually open up the situation inthe market.However,due to the particularity of the main body,the project area and the customer group of agricultural eco-tourism and the scarcity of the effective marketing strategy,conditions such as onefold marketing means,serious marketing content homogeneity,lack of professional marketing personnel,ineffective management,weak competitive consciousness,extensive management,and an overall and the long-term development idea,the wild speculations slaughter and other situations often occur.In the weakness of old traditional marketing mode in the present situation,based on the research and analysis of the network marketing elements and the present situation of the WeiShiWu ecotourism project,this paper points out the problems of the network marketing,sums up some experiences which can be used for reference,and also gives the relevant guidance for the development of the research.This paper is of practical significance to the development of the network marketing of the WeiShiWu ecotourism project,and it also has a certain reference meaning to the network marketing strategy of other similar agricultural eco-tourism.