Research On The Development Strategy Of ICBC's Payment Business Under The Impact Of Third-party Payment

The development of Internet technology,the popularity of smart mobile terminals,communication technology continuously upgrade.Consumers for safe and convenient payment habits change."Non-banking institutions network payment business management method" and other laws and regulations promulgated,collectively prompted the third-party payment with the rapid development in recent years,overturns the traditional payment market operation mode,to increase the payment market share year by year.Firstly,this article introduce the development of monetary form and payment in China,Broad market demand for online shopping,electronic fund transfer(EFT),Sweep the code to pay &inclusive financial and other fields to the third-party payment get fast development.Commercial Banks in the face of the pay market changes seem to be very passive.Few Commercial Banks can now to respond quickly and take effective measures.Industrial and commercial bank of China(hereinafter referred to as "ICBC")as the largest state-owned commercial Banks,how to change and improve the payment business development strategy and how to seize the new opportunities to adjust the traditional payment business management pattern,innovation for the development of the new payment market.Making the payment business of ICBC become the core competitiveness in the financial market in the future.Next,expounds ICBC payment business strategy now.With the influence situation of the third-party payment impacting on ICBC existing traditional payment services and the electronic payment business and its countermeasures.Through the SWOT analysis to ICBC payment business and the third party payment were analyzed.The final analysis,ICBC of teasing out the such as adjusting the traditional payment business,innovation and development of new ICBC payment to be the core competitiveness in the future.