Research On Thetransformation Of Rural Tourism Developmental

Tourism is a highly fault-tolerant industry.This industry has not only motivated the economic development of urban and rural areas but also promote the development of other industries.Besides from occupying some characters most kinds of tourism have,rural tourism can also promote the economic development,improve the ecological environment,strengthen the development of technology,and elevate the level of basicand public services.The development of rural tourism is also changing constantly with the adjustment of relevant national policies.The central one document mentioned the rural tourism for the second time,which used more words to explain “make great efforts to develop the rural leisure tourism”.With the national wide emphases,the way that rural tourism resolve its own problems because of the primary task of its development.Therefore,the way that how the development of rural tourism will transform and upgrade is an urgent problem that needs to be solved quickly.Since 2009,the tourism in Chongqing and surrounding areas have developed very fast.Youyangcounty occupies the most tourism resources in Chongqing.Its rural tourism has developed at a fast pace,however,the competitionsSurrounding homogenization competition?Delay in brand building and publicity?Insufficient industrial integration,make the development become incompatible with the demand of the market.The Pastoral agriculture model ? Farmhouse model ?Village township characteristic patternin traditional rural tourism cannot meet the needs of tourists.Therefore,the transformation is necessary.I wrote this thesis based on the industry chain?theory of Reginal Economy?Industry Convergencetheories and the investigations of many relevant documents.Besides,I participate the investigation of the local government and combined the conclusions from marketing research and visiting local residents.I carefully studied the current conditions of Youyangcounty's rural tourism and concluded the difficulties Youyang county has faced in transforming.Based on those surveys,I concluded the theoretical basis and rationale of the development of Youyangcounty and came up with suggestions for transforming and constructing projects combined with the industry.Lastly,the policies for transforming and upgrading that I brought up at the end of this thesis is completed with the combination of innovation of tourism product,tourism,and other industries.