Research On The Development Strategy Of Anhui Maanshan Ganghua Gas Company

The market reform of natural gas will bring about qualitative changes to the development of the industry.The reform of the oil and gas system has led to the liberalization of monopolistic fields.Competitive business and fair access to the entire industry chain.Therefore,the city gas industry is facing a revolution.This paper takes Maanshan Ganghua Gas Co.,Ltd.of Anhui Province as the research object,and analyzes the political,social,economic,technological environment,and competition formats of the natural gas industry from both macroscopic and microscopic perspectives.From the perspective of strategic management,it uses tools such as SWOT to carry out internal corporate activities.Environmental analysis,combining corporate mission,vision and strategic goals for the next five years,conducted strategic planning,mapped out a strategy map,and clarified the action plan.At the same time,it analyzes the core business processes and focuses on key businesses to reshape the corporate value chain and improve customer satisfaction in order to adapt to changes and achieve sustainable business development.In this paper,the following conclusions were drawn through investigation and research:First,with the development of China's environmental protection policies and energy policies,it is possible to predict the future of the natural gas industry with very optimistic development prospects.At the same time,with the continuous introduction of the policy of fair access to the entire industrial chain,it can be foreseen that the country is gradually breaking the monopoly of the industry.Patterns and market-oriented competition in natural gas will become the norm.Second,with the reform of the natural gas pricing mechanism,the gas price in the urban gas industry will be priced at a permissible yield of 7%.This will directly limit the profitability of urban gas companies,and companies need continuous search to achieve sustained and stable development.And improve core competitiveness.Third,city gas companies can only win market competition by accurately understanding the needs of end users,optimize business processes,and improve service quality.While maintaining the continuous and stable use of old customers,they can continuously increase new users to increase sales volume and sales revenue,and compete in the market.In order to survive and develop.Fourth,Maanshan Port and China needs to adjust its development strategy and adapt to market changes after clearly understanding the changes in the environment.Through the identification of strategic objectives,drawing a strategic map,identifying the action plans for supporting strategies,and promoting the implementation of strategies to increase productivity,service quality and core competitiveness,win market recognition and achieve sustained and stable development.