Research On The Development Strategy Of XX Military Industry Enterprises Under The Background Of Aviation Power Industrial Park

With the deep development of a new round of industrial revolution and a rapid pushing forward for economic globalization in the world,the limit between military technology and civilian technology has becoming blurring,thereby civil-military integration has become a common choice for each country quickening its national and military strength.In China,with the strategy of civil-military integration being upgraded to a national strategy,more and more enterprises and public institutions are increasingly enjoying significant strategic dividends brought by the development of civil-military integration.Their attitudes for participating in civil-military integration are changed from being encouraged to be actively willing to.So,their participation in the reform of civil-military integration is getting deeper.Aviation equipment is a special product,featuring high invest and risks and barriers.Aviation engine is a crucial mark weighing a country's strength of military science and technology.To promote civil-military integration in aviation engine to be developed in a wider range and depth and with a higher level,as well as to achieve social,economic and military benefits,building “Aviation Power Industrial Park” is an innovative practice under the context of a new era.Facing a rare opportunity of development,it is essential for enterprises to find a way to quicken their development.Considering the history and current state of the development of civil-military integration in domestic and foreign aviation industries,and following the ideas of taking advantages,overcoming disadvantages,taking the opportunity and avoiding threatening,the paper analyzed all major factors combined by means of analyzing the development environment some military enterprise facing,evaluating advantages and disadvantages of its internal and external factors,and by comprehensive analysis of and comparison between all kinds of information needed by strategic decision-making.The paper used SWOT matrix to determine what external opportunities and own advantages some military enterprise should fully develop and to determine how it develops its core competitiveness by effectively avoiding competitive weakness and external threats.On the basis of the above work,the paper planned the future work for some military enterprise,drew a conclusion from the analysis and comparison of external and internal factors,and finally found that some military enterprise should adopt integrated differential development strategy to accelerate its growth.