Research On Comprehensive Operation Management Of C District Outlet Of China Construction Bank

With the rapid development of China's economy and financial system and the reform of China's banking industry by virtue of its continuous efforts to achieve rapid development,China's banking industry set as a basic business unit in network development operation,through which to carry out the business,therefore,focus on the content of network is also competition in the banking sector.As a basic link of banking service value chain,bank physical outlets play a major role in the implementation of scientific and effective division of functional areas,effective management and control of bank product sales,maintaining customer relationship and customer management.Network operation management level will be many aspects of bank service quality,cost structure and impact,therefore,banks in the development of our country in succession will seize the outlet channel as an important work,formulate and implement a number of initiatives to promote the network construction,has obtained more satisfactory results.In recent years,China's economic development is accelerated,people's quality of life has been significantly improved,for financial services also have higher requirements,in this environment,how to seize market opportunities,strengthen the network quality of service,and in the fierce competition in the market has a place to achieve steady progress and development,is a bank managers have been exploring problems in a long time.As one of the four state-owned commercial banks,the development vision of the Construction Bank is to build a first-class modern international commercial bank.Since 2013,the Construction Bank has carried out the pilot project of the comprehensive construction of the network,which is specifically manifested as the comprehensive function of the network,the generalization of the network teller,and the generalization of the marketing team(referred to as the "three synthesis").At present,the three comprehensive work has been carried out vigorously in all walks of life.The"three synthesis" is the third reform since the listing of China Construction Bank,and it is also a re adjustment and relocation of the function of the network."The pilot work of three comprehensive construction successfully completed,is the fundamental guarantee of effective and comprehensive CCB network function,which also helps to strengthen the construction of the customer base,improve operational efficiency,to solve the bank service function is not comprehensive,not intensive problems prompted the network to create greater benefits for the bank,and then to promote the construction of comprehensive implementation of the strategy of strengthen the comprehensive financial services capabilities.Taking C District Construction Bank as an example,this paper makes a deep analysis of the theory and practice of network operation management,and has a strong practical significance for promoting the continuous strengthening of comprehensive operation and management capabilities and constantly improving service capabilities.