Investigation And Study On The Behavior Of Chinese Citizens Traveling To Vietnam

In recent years,China has become a major country of outbound tourism,and the contribution to the global tourism industry gradually increased.At the same time,with the rapid development of economy and the improvement of people's living standards,China's outbound tourism has become more common,and more and more Chinese tourists are more willing to choose self-service travel abroad.The two countries,not far away from the traffic is convenient,cheap,cultural similarity,while Vietnam Tourism has become more and more mature,transportation,accommodation,catering more and more perfect,so more and more Chinese "Backpackers" and "tour pal" choose self-help approach to travel to Vietnam,has a positive effect on the enormous development of the inbound tourism market in Vietnam the.With the rapid growth of the global economy,the links between countries are becoming increasingly close.Therefore,the global tourism industry will have to be eager to change tourism products to meet the largest demand of Chinese tourists in history.In 1990 s,the number of Chinese outbound tourists was about 10 million,and in 2005,the number of people traveling abroad increased to more than 3100,and in 2010,the number was 57 million 390 thousand.China's outbound passenger traffic ranks fourth in the world(second only to Germany,the United States,the United Kingdom),and China ranks third in the world in terms of tourism consumption.According to experts predict,before 2018,China's outbound tourism number reached at least 100 million people.And by 2020,that number will be as high as 150 million.The president of the Asia Pacific Tourism Association said: "although Chinese tourists are relatively late,their chances are the best".The world tourism organization also commented that "China's international tourism industry has grown at the fastest rate in the world in the past 5 years,and the annual increase of international tourists accounts for 30-35% of the total population of vietnam".In addition,Vietnam has many advantages to attract Chinese tourists.For example,the territory borders,the highway is convenient,and the sea transportation and aviation are also very convenient.China is a major partner of Vietnam in many fields,especially in economy,trade and investment.Based on this background,the purpose of this study is to analyze Chinese citizens through the 2010-2016 years to more travel behavior,explore the comparative advantage of Vietnam Tourism,in order to further improve the Vietnam Tourism on international tourists(especially Chinese tourists)attraction,Vietnam Tourism economic development to provide theoretical support and countermeasures.Therefore,on the basis of the analysis of the development process of Chinese citizens traveling to Vietnam,this paper focuses on the characteristics and travel behavior of Chinese citizens traveling over the past 2010-2016 years.Through the construction of the decision-making factors(probit model)to attract Chinese citizens to Vietnam Tourism,the decision factors for Chinese citizens to travel in Vietnam are made.The systematic evaluation and analysis are carried out,and then the corresponding countermeasures are put forward from the aspects of strengthening the planning and development of the characteristic tourism of Vietnam,drawing on the policy of other countries' tourism development,formulating the tourist products that are in line with the Chinese tourists and doing a good job of tourist safety protection.