Leisure Agriculture And Rural Tourism Development In Guangzhou Conghua District

The development of leisure agriculture and rural tourism is an objective need for the development of China 's economic and social reality.Leisure agriculture is a new type of agricultural industry combining agriculture and tourism,which is based on agricultural production,agricultural landscape resources and farming culture.The development of leisure agriculture is of great significance to the adjustment of C hina's agricultural industry structure,the acceleration of rural surplus labor transfer,the promotion of employment,the realization of farmers' income and the development of related industries.It is a powerful driving force for the construction of new socialist countryside.Rural tourism is a new type of tourism business activity based on countryside,providing tourism,leisure,experience,fitness,shopping and vacation services to urban tourists,utilizing the unique natural environment,pastoral landscape,production and management patterns,folk culture,farming culture,farmhouse villages and other resources for urban tourists to.The development of rural tourism has effectively promoted the adjustment of rural industrial structure,broadened the channels for farmers to increase income,and realized the transfer of rural surplus labor force,greatly promoted the enthusiasm of farmers and played a strong role in building a new socialist countryside.At present,the domestic research on leisure agriculture and rural tourism is mainly from the macroscopic angle,such as the study of leisure agriculture and rural tourism development policy.Study on leisure agriculture,rural tourism development significance,and rural tourism planning is lacking.Therefore,this paper is going to analyse the present state of leisure agriculture and rural tourism in Conghua district and try to propose countermeasures.Conghua district is surrounded by rivers and mountains.With superior location conditions,rich natural resources,ample agricultural production,and a considerable market scale,Conhua has congenital advantages for the development of leisure agriculture.Take full advantage of the regional advantages,agricultural resources advantages,unique ecological environment and rich tourism resources,agricultural resources,cultural advantages,Conghua makes every effort to develop leisure agriculture,make the "farmhouse","rural tourism" bigger and stronger,and ensure the Conghua "leisure agriculture and rural tourism" a coordinated and rapid development based on the Guangzhou "Bei You" strategic orientation and Conghua "agricultural stability" development strategy,as well as the creation of "national leisure agriculture and rural tourism demonstration counties" activities.In recent years,the market demand for leisure agriculture has been increasing,and the leisure agriculture in the Conghua disrict is also developing rapidly.But many problems still exist in the development process,which is worth our in-depth discovery and thinking.Based on the literature method,SWOT analysis method and case analysis method,this paper analyzes the existing conditions,industrial base and development model of leisure agriculture in Conghua district by using the basic condition analysis method.Moreover,this paper explores the advantages,disadvantages,threats and opportunities of the development of leisure agriculture and rural tourism in Conghua Dist rict,and points out that Conghua district has good ecological environment and rapid economics for the development of leisure agriculture.Finally,the paper puts forward some countermeasures and suggestions to promote the development of leisure agriculture and rural tourism in Conghua District: Firstly,formulate the overall development plan of "leisure agriculture and rural tourism",Secondly,strengthen the construction of talents and improve the management level,Thirdly,innovate system mechanism,Fourthly,uplift cultural connotation,Fifthly,build brand,Sixthly,strengthen marketing,Seventhly,strengthen the construction of facilities,Eighthly,strengthen policy support and create a favorable environment for development,N inthly,establish a financing service system,Tenthly,strengthen the leadership team and create a good environment.