A Report On The Problems And Countermeasures Of Pi Du District' S Leisure Farms

With the development of society,people's living standard is constantly improving,and the demand for modern tourism is gradually increasing.Rural tourism elements,such as participating in agricultural activities and experiencing traditional agricultural culture,are popular among people,and leisure farms emerge at the historic moment.Based on agricultural production and characterized by agricultural culture,the leisure farm has a clear scope of planning and construction,an appropriate planning and design,and a comprehensive park with leisure and vacation functions.On the basis of retaining the traditional agricultural production,it expands the agricultural function from six aspects,such as food,accommodation,travel,travel,shopping,entertainment,etc.,to provide tourists with comprehensive project functions,such as catering,accommodation,leisure and entertainment,which fully meet the needs of people.PiDu District centre is located in the "land of abundance" in chengdu plain,west to dujiangyan,south near salween,pengzhou,east of the core area of chengdu in the north,the district government is located only 15 km from downtown chengdu,from the shuangliu international airport 25 kilometers,convenient transportation,location advantages obviously.PiDu District area in recent years the leisure farm development has a certain scale,has formed a certain climate,but in the process of constant development and expansion there are still many problems need to be solved.This research mainly adopts literature research method,survey analysis method,statistical analysis method,and visits and surveys of the actual situation.It adopts the method of combining theory with practice to study and find the main problems in the development,and puts forward practical and effective improvement strategies for the problems,so as to promote the development of leisure farms.Through the investigation and study found PiDu District are main problems of leisure farm including Lack of governmental supervision and service functions;Some farm operators have weak brand awareness and low management level;Most leisure farm service personnel have low educational level,older age and poor servicequality;Some supporting infrastructure is in short supply and in disrepair.Area to PiDu District leisure farm development on the basis of the analysis of the causes of the problems existing in the use of experience economy theory,sustainable development theory,and puts forward some countermeasures to improve ecological tourism theory,This includes strengthening support and management and giving full play to the leading role of the government;The operator raises the management level to build the farm brand;Improve the farm infrastructure construction and other four aspects.