Research On The Marketing Strategy Of Tourism Products In Conghua District, Guangzhou

In recent years,under the country's good policy support,the rural tourism development is very rapid,the majority of the people of the return to nature tourism demand,through into the rural,rural experience,feel the unique cultural form,rural tourism were liked by people.In the development of rural tourism,the tourism products of huge market potential to become an important force to promote social and economic development.This article is in guangzhou conghua district tourism products,for example,conghua district of guangzhou city ChengJiao District,give priority to with the rural tourism development,tourism product is extremely rich,according to the actual situation on conghua tourism product development and marketing,develop a marketing strategy,and related industry also can better development.The full text narrative content is roughly as follows:First,conghua,extremely rich tourist resources,has formed a relatively complete\ "eating,accommodation,transportation,traveling,shopping,entertainment\" system of tourism,tourism economy has become an important part of national economy,conghua as conghua to enhance the competitiveness of the tourism economy,tourism,as a pillar industry of economy conghua,presents the good development momentum.Then analysis of tourism development in conghua geographical position advantage,development opportunities and rich tourism resources,summarizes the main tourism products conghua,one of the famous,universal hot spring tour,experience of rehabilitation value picking fun,taste delicious,is close to nature,outbound raptured litchi beauty of rural tourism,there are negative ions is high,the humanities landscape complete flow river forest park to swim,they have the advantage geographical position,convenient transportation,beautiful environment,green water castle peak high anion characteristics,culture,history and other products.Second,analysis of conghua district marketing current situation of the development of tourism products,mainly through the Internet marketing means,such as marketing,product promotion,media marketing share conghua tourism products to the country and the world,while companies,travel agencies,the situation,combined with network platform,the use of industry association propaganda form of tourismproducts,but the tourism product marketing is still a serious product homogeneity conghua,backward infrastructure,market pricing is not standard,the service standard is not unified,the network marketing form is relatively single,weak brand shaping,diversification process is slow,lack of experience sexual problems restrict the development.Third,according to the problems existing in the tourism products conghua,take the product strategy is put forward,into a single strategy and strategy of combination products,reasonable price strategy,strengthen the network marketing strategy,enhance the brand strategy of conghua tourism flagship product,and product of experiential strategies to enhance tourism products conghua,in order to promote the tourism development of conghua.In conclusion,research on rural tourism,the tourism product marketing strategy conghua,not only to conghua for the sustainable development of tourism economic development provides a train of thought,for local economic development and environmental sustainable development protection to provide important guidance.