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Research On Modular Application Design Of Wallpaper Based On O2O E-commerce Model

Posted on:2019-11-10Degree:MasterType:Thesis
Country:ChinaCandidate:Y T DaiFull Text:PDF
GTID:2439330566971062Subject:Arts
Abstract/Summary:PDF Full Text Request
We are living in the networked environment of life and internet life.Internet technology has become a part of people's daily life like air and affects people's way of life.In the "Internet plus" industrial integration process,spawned a variety of new design services,also to subvert the traditional design pattern Home Furnishing soft outfit,O2O(Online to Offline)is a new type of commercial mode under the background of the birth of.With the continuous development of the home furnishing market in the o2 o format,product homogenization,vicious price war,overcapacity and other industrial problems are perplexing the development of enterprises,and how to achieve relative competitive advantages in the new business environment.The above problems the author rethink the "design" based on today's design is no longer a symbol of beauty and symbolic significance to rigidly adhere to some products,has been integrated into all aspects of business operations,is no longer a single aspect of the design problem,but a collection of problems in the process of innovation mode.Facing the current huge market demand environment,the author makes a systematic analysis and Research on the current wallpaper industry design service,and gets three points: first,today,in the home furnishing industry,the boundaries between products and services are becoming more and more blurred.How does the enterprise transform from the production of tangible products to the intangible products that help the customers to reach a solution? Second,how to promote the enterprise from "sellers" thinking to "create value for customers" brand differentiation competition ideas? To help users solve problems,enhance the sense of spatial experience of enterprises,break the competition of single product,and create a new O2 O wallpaper service platform by opening up the relationship between online and offline businesses.Finally,in order to solve the Home Furnishing environment user demand for personalized service,through the effective combination of product application,integration of diverse resources and optimize the information resources,the clever use of design resources and a series of design and service process,tried to put a needle on the wallpaper de-sign service modular application paradigm.It provides innovative design and application channels for the current chaos of wallpaper design and application in China,and provides high-quality design services and experience for people in the process of using household space.This paper focuses on the research of service design,interior soft design,design management and so on,and explores a series of exploration of wallpaper application design service in interior space.Based on the O2 O e-commerce mode,we put forward a new design development context,and based on the integration of various design methods and application strategies,we developed a set of application design methods for wallpaper modularization.In the first chapter,a series of related information about the O2 O business model and modularization is explained in the first chapter.The second chapter is about the development of wallpaper,and gives a detailed and systematic exposition and Research on its concept,composition,characteristics and production technology.In the third chapter,we will focus on the design and application of wallpaper modularization.We will dig out the modular design system based on a large number of design cases.Based on the operation and summary of many design practices,the indoor environmental factors and life factors of users in the process of wallpaper are put forward,and then the potential application value of O2 O e-commerce mode is summarized.In the end,the author will explain and verify the design case with the author's experience in the Yulan wallpaper enterprise.
Keywords/Search Tags:Interior Design, Online To Offline, Design Module, Design service, Wallpaper
PDF Full Text Request
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