The Construction Of The Performance Evaluation System Of Corporate Mergers And Acquisitions Based On The Perspective Of The Balanced Scorecard

At present,Many m&a activities of large-scale enterprises are frequent,m&a has become an indispensable way and inevitable trend of their development and growth.Therefore,academia needs to keep up with the pace of social development,study the process and effect of m&a activities to provide a theoretical basis and guide the enterprise's m&a behavior.In general,in addition to the study of m&a motivation and process after the emergence of m&a behavior,the most important thing is to test whether it has a positive effect and evaluate its m&a performance.In the past,the theorists usually focus on event research and financial indicators to test and evaluate the performance of mergers and acquisitions.however,the evaluation methods are different,and the conclusions are bound to be different.This article cites and analyzes the theories and research methods of other scholars in the academia on M&A performance.It also combines the current status of enterprise development and the causes of performance.It weighs the advantages and disadvantages of various evaluation methods,and ultimately chooses The Balanced Scorecard model to evaluate the performance of corporate mergers and acquisitions considering comprehensiveness and long-term factors.When building a balanced scorecard system,the AHP was used to assign weights to the evaluation indicators and reflects the evaluation results objectively and completely.This system was applied to M&A cases of Suning and Red Children,and the performance before and after this case was scored separately,combining the specific index to analyze the impact of mergers and acquisitions on enterprises and to verify the rationality and deficiencies of this model.The results showed that the overall performance of Suning's merger case did not show positive effects,especially the sharp drop in profitability at the financial level,which needs attention.Comparing non-financial dimensions with good performance is conducive to the long-term development of the company.Based on this,a series of substantive suggestions are made on the merger and acquisition activities of e-commerce companies,and combined with the case,the deficiencies and prospects of the balanced scorecard system are proposed.