Research On Perception Differences And Countermeasures Of Theme Park Visitors Based On Internet Travel Notes

The theme parks in China have been developing rapidly in recent years,and several major theme park in China have accelerated its layout with all major theme parks in foreign brands entering the chinese market.According to the total volume of tourists of the theme park group,chinese three major brand groups——OCT?Changlong and Fantawild have advantages.However,according to the volume of tourists of a single park,there is still a big gap between chinese theme parks and foreign major theme parks.At present,there are many problems,such as deficiency in supporting infrastructure and services,lack of theme atmosphere,difficulties in development of tourism commodity services and so on.With the gradual increase of residents' income and consumption level,the demand level and species of tourists are also improving,which indicates that our local theme parks' development need satisfy higher requirements.The popularity of network also provides a new way to better understand the tourists' demands and perceptions,for instance,tourism website platform has become an important way for tourists to share information?evaluate services and consult strategy,travel notes in network have also become a new way to express perceptions.On the basis of the content analysis method and emotion analysis method,this article use travel notes in mafengwo website about Lotte World?Everland? Chime-Long Paradise and Beijing Happy Valley as studying objects.Then through the ROST CM analysis software and NLPIR-Parser large data processing system to set up perceptual class of the text and analysis emotion about travel notes.In this way,we can realize the content of tourist perception and tendency of emotional,and then find out differences in chinese and korean theme parks to provide some reference for development and construction of chinese theme parks in the future.