Research On The Attraction Of Theme Parks Based On Tourists' Perception

Under the modern tourism background,the development of tourism resources is no longer confined to simple natural endowments.The theme park,a new type of tourism attraction,combines natural resources and human resources,has been developed into a certain kind of modern tourist destinations through the use of modern scientific methods and design methods,which take one or more themes as center,many entertainment contents,leisure elements and service reception facilities as the develop framework.In the past ten years,the theme park in China has risen rapidly and has shown a trend of development.Although China's theme parks have broad prospects for development and the scale of the market is huge,there is still huge room for improvement and innovation in the development of quality and content.This essay takes Chimelong Tourist Resort as an example,from the perspective of tourists' perception,through the analysis of Chimelong Tourist Resort,we can draw different attractive factors.According to these factors,questionnaire survey is conducted to tourists to make evaluation.At the same time,this essay uses the AHP method to get the weight of each factor to analyze the impact of tourism attraction factors of Chimelong Tourist Resort.The survey results show that there are several gaps between the actual experience of tourists and the perception of tourists in Chimelong Tourist Resort.The main manifestations are internal transportation,tourism complex,brand image and supporting facilities.For these four aspects,combined with the development of the current situation at the current stage of Chimelong,corresponding suggestions can be made.Finally,the impact factors can be improved to promote more perfect and effective improvement and development of the Chimelong tourism resort area so as to attract more tourists.