A Research On Tourist Behavior Of Theme Park Travel For Shanghai

The development of Theme park has been more than 20 years in China, numerously but benefits lowly. Theme park in Shanghai has also experienced the dramatic transformation. In the 1990s, the Universal Parks, American Dreamland and Jinjiang Amusement Park are flourished. At present, in addition to the Jinjiang Amusement Park, the rest are both bankrupt. The reason is Shanghai citizens is not interested in man-made landscapes naturally or investors don't know what kind of entertainment do Shanghai citizens need, these two kinds of views have supported by different scholars. Recently, Shanghai Happy Valley has opened and Disneyland project has been certained. There is a discuss about that whether the theme park will develop into the second Golden era. But, the analysis of consumer behavior for Shanghai citizens is more important. We need to have a research on the factors and features of consumer behavior for Shanghai citizens. Thus, we can do the marketing and management of theme park better, improve the competitiveness and attractiveness of theme park, expand the market, promote the theme park in healthy development in Shanghai.This article selects Shanghai citizens as the research object, references the research results about the consumer behavior of tourism consumption behavior from home and abroad. This research gets data for analysis from the questionnaire survey and analyses the factors and features of consumer behavior for Shanghai citizens, and then proposes some constructive conclusions.The paper is divided into six parts. The first chapter is introduction, expounds the background, significance, research content and the technical route. The second chapter is for theoretical basis, the core concepts, and basic theories of research from home and abroad. The third chapter, analyses through data from the first part of the questionnaire survey and summarizes the behavior features of Shanghai citizens. The fourth chapter, analyses data from the second part of the questionnaire survey, discusses the main behavior factors of Shanghai citizens. The fifth chapter, compares the consumer behavior characteristics of different groups. The last chapter, summarizes the research results and puts forward some advices for promoting the consumption of theme park for Shanghai citizens.