Research On "Family Farm + Internet" Mode

Central file no.1 in 2017 to continue to focus on "three rural problems",the file points out that China's rural agricultural development entered the new period,agriculture mainly by the insufficient total amount into structural contradi ctions,contradictions of the main aspects on the supply side.File explicitly put forward to expand new industry new forms and develop agriculture industry chai n and value chain encourages the development of leisure agriculture,agricultural electricity and building rural complex.Internet thinking is a mode of thinking and it reconstructs market,users,products and the entire business value chain with the assistance of such technolo gy as Mobile Internet,big data,cloud computing,artificial intelligence,virtual re ality and so on.The internet is empowering traditional industries to varying degr ees?New mode and new business format can be created through the combination of family farm and the Internet.This article organizes and introduces the conce pt of traditional family farm,concept of Internet and what is Internet thinking in a systematic manner.The article is composed based on the “empowerment” the ory,“resource integration” theory and “agricultural informatization” theory.There are various difficulties and challenges in the development of traditiona l family farm products,such as limited funding channels,inflexible business met hods,narrow sources of market information,imperfect industrial chains,and low integration with the Internet,requiring deeper study on operation philosophy,liquid ation of market resource,brand promotion,etc.Three examples listed in the artic le,“Four Season Share”,“QQ Farm” and “Xin Nong Jie”,respectively represent the mode of “family farm +Internet crowdfunding”,mode of “family farm +Inte rnet social platform” and mode of “family farm +e-commerce”.Through the anal ysis on the above mode of “family farm +Internet” and by comparing each of t hem with the development mode of traditional family farm,several kinds of exp erience are concluded: for “family farm +Internet crowdfunding”,a reliable fundr aising initiator is needed;for “family farm +Internet social platform”,the farmer need to find some Internet users with similar interest and hobbies;for “family farm +e-commerce”,offline sales model of “base +exclusive store” should be co mbined with online e-commerce platform;and as for “family farm +Internet”,the re is such general experience as enough capital investment,a complete product s upply chain,etc.The article also points out issues like the farmer of a “family +Internet” mode lacking Internet thinking,based on which development strategy f or “family farm +Internet” mode is put forward,so as to provide new ideas for the combination of traditional family farm and Internet,inject energy to the oper ation of farms,and improve efficiency of farm resource utilization in order to fa cilitate the development of farms and raising farmer' income.