Research On Optimization Of Customer Relationship Management Strategy Of TX Testing Company

With the development of import and export trade in the world,the degree of globalization is getting higher and higher,peopleundefineds cognitive demand is also higher and higher,and the attention to health and environmental protection is also strengthened,and then more attention is paid to the quality of life,the safety of production and life and other aspects closely related to peopleundefineds daily life.It is also because of the cognitive needs of society,independent,impartial third-party testing industry was born.After Chinaundefineds entry into WTO,the testing industry has been developed rapidly.Many private testing institutions have rushed to the top,the testing institutions have also increased rapidly,and the competition is getting bigger and bigger.How to continue to develop in the fierce market competition,maintain and improve the market share,customer relationship management is particularly important.Due to the early start and rapid development of TX chemical department,it quickly occupies a place in the domestic testing market.At the same time,with the support of the government,the local private testing institutions have developed rapidly,but with the strengthening of domestic environmental protection,the increase of labor costs and the increase of competitive pressure,TX has lost customers and declined its performance.This paper first summarizes the current situation of customer relationship management in TX Company,and investigates the situation of customer relationship management on the basis of the existing situation,respectively,from three aspects: satisfaction questionnaire design,fish bone diagram analysis of customer influencing factors,analysis of customer information management system,in combination with customer relationship management and enterprise life cycle.The theory of customer loyalty analyzes the problems of TX company: unreasonable time allocation of TX customer relationship management process,single customer segmentation,lack of major customer relationship management system,and puts forward specific optimization schemes: establishing customer resource base to match strategic customers,subdividing customers based on customer value and life cycle,optimizing inspection process,optimizing major customer management system,cultivating customer loyalty,At the same time,in order to optimize the effective implementation of the strategy,this paper puts forward four safeguard measures,respectively,from three aspects: human,material and financial resources.Finally,the conclusions and prospects of the study are put forward,and it is hoped that these optimization measures can solve the problems in the actual third party detection,and also have certain reference significance for the related industries.