Survey And Analysis On Financial Demand Of The Agricultural Business Entity In Zijin County

"Three Rural Issues" has always been the focus of national attention.Agriculture is the cornerstone of China's development.At present,China is in the process of transition from traditional agriculture to modern agriculture.The overall quality of agricultural management subjects has been improved,and the labor force show a trend that it has gradually returned to rural areas to start businesses.Meanwhile,agricultural management subjects which are characterized by diversity of demand have a strong financial demand.Financial support is an important fertile soil for agricultural development,and finance plays an important role in agricultural production.However,the status quo of China's financial support for agriculture is not ideal,and there are many problems that affect the development of China's agriculture.In order to explore the financial demands of agricultural management subjects in China,Zijin County was taken as a research sample.After understanding the status of financial support for agriculture in the county and the financial demands of agricultural management subjects,we found that the obvious financial demands of agricultural management subjects in Zijin County were not met.Besides,the financial demand of agricultural management subjects was suppressed,the expansion of small and medium-sized agricultural enterprises,cooperatives and farmers was blocked,and the economic vitality of Zijin County declined.This paper analyzes the reasons for the financing difficulties of agricultural management subjects in Zijin County by literature research method and questionnaire survey method.It finds that the information asymmetry in the rural financial market,the incompatibility of financial products and the inclusiveness are the root causes of the financing difficulties of agricultural management subjects.In addition,the lack of loan collateral,the lack of commercial financial institutions in rural areas,the high risk of agricultural production,and the imperfect rural credit system have all contributed to the financial diffculty of aricultural management subjects.Based on this,the author propose relevant solutions and hope that can effectively solve the financing problem,improvethe rural financial market environment,provide reference information for financial support for agriculture,and activate the vitality of agricultural production.