Research On Marketing Strategy Of 38999 Product Of A Military Enterprise On Civilian Market

With the increasing competition between enterprises,expanding product application market,improve product market share has been an important goal of enterprise marketing for military enterprises,with the "military civilian" deepening,the civilian market has become a military enterprise Expand the product market important position.The research of this paper is aiming at the background of this research,taking the 38999 series product of A military enterprise as the research object,the marketing problem of 38999 series products of A military enterprise in the civil market is studied.In the research process of this paper,the author firstly analyzes the conception of industrial product marketing and its influencing factors,which limits the scope of this paper and comprehensively analyzes the present situation and existing problems of 38999 series products of A military enterprise.The study shows that although the company recognizes the importance of the civilian market at present,in the course of the actual marketing operation,the product growth is still insufficient and it is difficult to adapt to the needs of the civilian market.The product design to delivery cycle is long;This paper uses the PEST analysis method to analyze the external environment of the 38999 series of products in the civil market marketing,and puts forward the A-level analysis of the A(A)and A(B)based on the STP theory in view of the problems of the marketing strategy and management imperfectness.The Marketing Strategy of Military Enterprise 38999 Series in Civil Market.Strengthen the development of new products,services to specific needs of the civilian population;strengthen the management of distributors,optimize the management of products and services to meet the needs of the market,enhance the quality of products,improve product quality,Product channels;attention to network marketing,expansion of sales channels and other specific strategies to implement measures.In the end,this article has carried on the research to the guarantee measure which proposed the marketing strategy,emphasized constructs the university organization management system,consummates the human resources safeguard,pays attention to the enterprise culture construction,the practical safeguard this marketing strategy measure carries on smoothly.Through this study,not only a comprehensive understanding of the A military enterprises 38999 series of products in the civilian market in the marketing problems,but also for the enterprise 38999 series of products in the civilian market in a reasonable marketing to provide a scientific marketing program.Which can provide reference and reference for improving the market share of 38999 series of military industrial enterprises in civil market.