Hainan Province B&B Consumer Market Research

In recent years,the property industry has just emerged.From the national level to the localities,the country has introduced the real measures to support and promote the hotel industry.The hotel industry is booming.Hainan Province also regards the property industry as an important starting point for the development of beautiful rural areas and the construction of a global tourism demonstration province.Hainan B&B started late,the foundation is weak,the hotel business lacks benchmarks,and lacks theoretical research.Therefore,research on the Hainan property market is of great significance.This paper first reviews the domestic and foreign homestay market research,clarifies the boundaries of the hotel and the differences with other formats,and determines the research content and objects.Then,based on a large number of field visits and investigations in the early stage,and strives to outline the overall status of the development of Hainan's property industry,and conducts SWOT analysis.The overall development status,development trend and development advantages and disadvantages of Hainan's homestay market.Explain,opportunities,threats,etc.,to provide reference for Hainan hotel operators and researchers.The focus of this paper is to study the consumer market in Hainan Province.After understanding the overall situation of the macro market,the questionnaire survey was conducted for the consumers of the hotel.This paper adopted the method of field investigation and network survey to identify the consumer data of the consumption experience of the hotel in Hainan,.Analysis of consumer's personal attribute characteristics and behavioral characteristics,consumption status and consumption habits of Hainan B&B consumer groups.At the same time,the motivation factors of consumers in Hainan B&B were identified.Through the analysis of the motivation-satisfaction IPA model of the consumer motivation factor of the hotel,the consumer motivation and motivation of Hainan B&B consumers were learned to study the current B&B operation in Hainan.this paper outlines the "appearance" of Hainan B&B consumers,and puts forward the marketing suggestions for the development of Hainan B&B industry,providing a way for Hainan B&B operators and researchers to promote and promote the long-term and healthy development of the B&B industry..This paper mainly includes five parts,which are introduction,concept definition and research theory basis,Hainan B&B market status analysis,Hainan B&B consumer market research,Hainan B&B consumer market research results analysis,Hainan B&B consumer market research summary and Marketing inspiration.