Research On O2O Marketing Model Of Liaoning Unicom Entity Channel

With the advent of the era of big data,the rapid development of mobile Internet,e-commerce makes the demand of people remain within doors can be satisfied,the traditional "channel is king" era has become history,since 2008 three telecom operators reintegration,the entity channel of the operators is also facing more abnormal incentive competition and high operating costs,but at the same time,because of the characteristics of the telecom business,entity channel sales accounted for as well as the number of service customers are much higher than the electronic channels.Although the traditional entity channels are facing tremendous pressure and challenges,by exerting their own advantages,they can still continue to live and development.For Liaoning Unicom,it seems particularly important that thinking how to carry out the transformation of marketing model on the existing basis and innovate constantly with the use of the Internet’s thinking.This thesis which based on the theory of big data and 020,combined with the current 020 industry and the development of big data technology,analyses the current situation of enterprise target customers and the development of the entity channel,diagnoses the enterprise problem existing entity channel development and the crux of the problem and for these problems,combines with the development strategy of enterprises,redesigns the company’s channel marketing model,puts forward Liaoning Unicom entity channel 020 marketing model.Through reconstructing the internal organization system to ensure the implementation of policy is executed;Through the 020 platform and large data information system to provide technical support for the effective interaction between the online and offline channel of Liaoning Unicom;Through implementing of the integration of the entity channel management measures,so that consumers get more quality consumer service experience.It helps Liaoning Unicom entity channels break through the development of resistance and achieve sustained growth in corporate performance.The conclusion can be drawn that:through the construction and implementation of Liaoning Unicom entity channels’ O2O marketing model,the problems would be solved,ultimately achieve multi-win-win between the company、business、users.