Research On Social Responsibility And Enterprise Value Of Internet Enterprises

With the advent of the Internet plus era,various kinds of public opinion incidents have occurred from time to time,which has aroused public concern for the social responsibility of Internet companies.Due to its own characteristics,the Internet business will not lead to pollution as some traditional companies do.However,because of its own media effects,it can easily lead to the spread of cybercrime crisis.It can spread so fast and wide that it may lead to unimaginable consequences.Therefore,the legitimate rights and interests of Internet users can be protected only if Internet companies promote their sustainable development by actively fulfilling their social responsibilities.Corporate social responsibility is an important part of Internet development,which can serve as effective protection of its long-term development and the basis of value creation and also the important condition of its good public reputation.In the operation of enterprises,the practice of social responsibility has become a practical issuethat cannot be ignored in the development of enterprises.As the Internet develops rapidly,Internet enterprises are confronted with great challenges but also various opportunities.The online public opinion incident of "Wei Zexi incident" has caused wide public concern over the past year and caused the survival crisis of relevant Internet enterprises.It is a profound reflection of the serious consequences of today's Internet companies' enthusiasm for improving their own economic interests while ignoring the value of creating their corresponding social value.This article is based on the “Wei Zexi Incident”,with theories like corporate value,and stakeholders applied to analyze and reveal the importance of Internet corporate social responsibility and value realization.In addition,it analyzes Internet companies' problems in the implementation of their social responsibilities and impact based on Baidu's role and responsibility in the “Wei Zexi Incident”.The full text is divided into five chapters.The first chapter is the introduction.It introduces the research background,research significance,research methods,and domestic and foreign research.The second chapter is the concept definition and theoretical basis of the paper.It combs the related theories of corporate social responsibility and value realization.The third chapter focuses on the mechanism of corporate social responsibility on corporate value.The fourth chapter takes "Wei Zexi Incident" as a research sample to carry out an empirical analysis of Internet company social responsibility and corporate value.The fifth chapter elaborates the social responsibility path and social security for the realization of the value of Internet companies,and puts forward suggestions for how Internet companies can achieve long-term development and create more corporate value by enhancing their social responsibilities.