The Driving Mechanism And Realization Path Of Corporate Social Responsibility

As the basic entities of the national economy, Enterprise, in addition to maximize the profit of shareholders, but also has the mission of social responsibility, for example, avoiding polluting the environment, helping for the social public utilities and welfare, and so on. It is generally believed that enterprise can’t get more than the average profit gains in a perfectly competitive market, corporate social responsibility will increase costs, so only through the laws and institutional constraints drive enterprise to share the reasonable social obligations. However, since the1990’s, with a series of business scandals exposed in the society, the subject of corporate social responsibility draw the attention of the whole society and thinking, people try to seek a variety of approach to promote enterprise to fulfill the social requirement. However, what is the real driving source for enterprise to diligently perform corporate social responsibility? What are the elements of it? How is the driving mechanism? What are appropriate methods to achieve these goals? At present, there is no comprehensive answer to this question which becomes the theory and the practice operation problem of corporate social responsibility. The research is done by reviewing the definition of corporate social responsibility, analyzing the driving elements of corporate social responsibility and exploring the driving mechanism and realization path of corporate social responsibility which is described as follows.Redefining corporate social responsibility theory based on Dewey’s moral philosophy of pragmatism the philosophy of ethics. Naturally, the ethical basis of the decision-based value is the key problem of corporate social responsibility theory. Deontology, Utilitarianism and Virtue theory provide the general ethical principles for the decision-based value. However, the three theories can’t resolve the value conflicts which are led by the interaction between and corporate and complex environment respectively. The moral philosophy of pragmatism which focuses the moral life and process and uses methods seems to be more suitable for the complex and changeable situation where the decision-based value is made. The process based on the moral philosophy of pragmatism involves three phases:communicating value, arguing around different points and making a final decision which is a continuation process of the corporate decision-based value. Based on the theory of sensemaking, we examine the theoretical model of driving mechanism of corporate social responsibility by using statistical analysis methods. The driving factors including organizational committing, arguing, expecting, organizational culture and ethical leadership, among them the ethical leadership drives corporate social responsibility through committing, arguing, expecting, and organizational culture indirectly.According to the theory model and Royal Dutch Shell’s corporate social responsibility process (including three stages rsocial response, strategic responsibility and full responsibility culture), we explore the realization path of corporate social responsibility. Based on the perspective of relation and process, we discuss the realization path from the three dimensions which is constructing relationships, organizational learning and creating environment. The purpose of constructing relationship is to input the demands of stakeholders in decision-making process by the stakeholders engagement, through which can achieve the value-balanced; Organizational learning is referred to the leaders should continuously improve their own moral sensitivity and the ability of self reflection and creatively solve the value conflicts between enterprises and stakeholders in the process of decision-based value. Creating environment is to creat the relevant institutional environment to stimulate enterprises to take action. Anyhow, driving mechanism of corporate social responsibility is a mode of practice which is constitute by driving factors and their relations. Exploring and following these mechanism to promote enterprises to fulfill social responsibility is the necessarily path to the development of theory research and practice effect.