The Study On Network Marketing Of XiangLian In Xiangtan County

With the rapid development of Internet technology,network marketing has become an important business model,the network marketing make people’s marketing concept and mode of operation has had the fundamental change,as a new era of marketing,network marketing not only provide the convenience for customers to purchase,as well as widening the channel of other industries,give play to the important role of the "Internet +".The network marketing and traditional agriculture,electronic commerce and the depth of the construction of rural circulation system,stimulate innovation of the traditional agriculture and rural economy,make the agricultural product network marketing has gradually become a new growth point of agricultural industrialization.Xiangtan county Xiang Lotus cultivation has a long history,vast area,is the nation’s largest Xiang Lotus distribution,trade center,is a traditional superior industry of xiangtan county.In the era of "Internet +",county Xiang Lotus network marketing is still in its stage of development,concept of technology and management is difficult;In the face of a new era of agricultural development needs of the modernization of rural areas,county Xiang Lotus industry can use the "Big Data" platform,through the network marketing mode optimization Xiang Lotus perfect marketing management system,developed with characteristic of xiangtan Xiang Lotus network marketing model,realization of xiangtan county Xiang Lotus industrial transformation and upgrading.In this paper,based on the method of literature analysis,adopt the method of field survey,through access to relevant county agricultural sector and local Xiang Lotus growers,Xiang Lotus planting,storage,processing and sales of related survey,using the theory of marketing,supply chain management,network marketing theory analysis,is proposed for xiangtan county Xiang Lotus pattern of development of network marketing.First of all,this article through to the domestic and foreign relevant literature about the marketing of agricultural products and agricultural network marketing,the concept and theory study,for the paper research train of thought,lay the theoretical foundation.Secondly,this paper analyzes the county Xiang Lotus network marketing present situation,this paper introduces the xiangtan county development situation,Xiang Lotus Xiang Lotus network marketing situation,Xiang Lotus network marketing model,Xiang Lotus problems of network marketing.Again,in this paper,the agricultural product network marketing experience at home and abroad for reference,get county Xiang Lotus agricultural product network marketing the need for professional management,precise power of enlightenment.Finally,according to the county Xiang Lotus network marketing present situation,the domestic and foreign agricultural product network marketing experience,put forward the xiangtan county Xiang Lotus "big data precision marketing network marketing model,and from strengthening the construction of Xiang Lotus network marketing big data platform information,implementing Xiang Lotus network" 4 p "marketing strategy and perfect Xiang Lotus modern logistics distribution system three aspects to strengthen measures to guarantee.