Research On The Marketing Strategy Of Yearcon Leather Shoes In Songyuan Market Under The Background Of "internet Plus"

With the development of the era of Internet plus,computer network technology extends continuously,the traditional industry is facing the situation becomes increasingly serious homogeneity and low price competition of traditional offline marketing is facing the severe test at the same time,The number of Internet users has surged in recent years,the market demand for diversification and differentiation trend of development,the enterprise network marketing market space is huge,many traditional enterprise courageous enough to probe into the era of Internet plus marketing transformation path of many enterprises hope with the help of the Internet means to seek new marketing management ideas and methods,to break through the current development bottleneck,sustained development.Based on Yearcon leather shoes as the research object,with its offline marketing problems in Songyuan market as a starting point,first elaborated the paper research background and related basic theory,on this basis,through the PEST and SWOT theory to analyze method,is analyzed under the background of "Internet plus",meaning,companies face the macro environment and the company’s strengths,weaknesses,opportunities and threats,and meaning from Songyuan field Yearcon company’s marketing organization,sales and market concentration which were introduced from the aspects such as Yearcon in specific Songyuan market marketing situation of leather shoes.Secondly,through the questionnaires,the insight into the meaning,Yearcon shoes in Songyuan market marketing present situation,through the study of the statistical analysis of survey data,summed up the current meaning Yearcon shoes in Songyuan marketing products lack of core competitive advantages,low price strategy can’t impress consumers,marketing channel can’t meet the demand of time shopping,promotion methods to attract high viscosity of four aspects,such as consumers,analyze the reasons of the problems at the same time.Finally,the paper proposes the marketing improvement strategy of Yearcon leather shoes under the background of "Internet plus",including in-depth creation of product core competitiveness,product price system redesign,efforts to build network marketing channels and data support network promotion.In order to put forward the practical and effective reference for the marketing management of Yearcon leather shoes in Songyuan market,and also provide useful reference for the network marketing management activities of related enterprises.