Study On The Development And Ways Of Rural Tourism In Anhua County

Since the reform and opening up,the living standard of the masses has been improving day by day,and the lifestyle of residents has changed greatly.Leisure,tourism,vacation and other terms have become popular.Rural tourism,as a kind of tourism mode integrating leisure,relaxation and entertainment,has become the first choice for urban office workers’ holiday activities.However,in the rapid development of rural tourism,problems such as disorderly development,poor service quality and environmental protection have also been exposed,restricting the further development of rural tourism.The 19th National Congress of the CPC put forward the strategy of rural revitalization,which has brought rare opportunities for the development of rural tourism and also pointed out the direction for the development of rural tourism.Under the guidance of Xi Jinping’s thought of socialism with Chinese characteristics in the new era,local government departments and scholars explored the path of rural tourism development from the perspective of structural reform on the supply side,providing a useful reference for promoting the development of rural tourism in China,promoting the upgrading of related industries and forming a new economic growth pole.This paper takes Anhua County in Yiyang City,Hunan Province as an example,using the methods of literature research,field investigation,comprehensive analysis and community research,on the basis of studying the existing scientific research achievements in academic circles and investigating the development practice of local government’s rural tourism,and combining with my work experience,through SWOT analysis,analyzes in depth the advantages,disadvantages,opportunities and challenges of Anhua County in developing rural tourism,explores what development model Anhua County should build under the sustainable development,and further puts forward the feasible development path of rural tourism in Anhua County.(1)The development of rural tourism is one of the important means to promote the local rural economic growth.Anhua County has its own unique advantages in developing rural tourism.The financial support of the local government,the basic support for early development and geographical advantages all provide favorable conditions for the development of rural tourism in Anhua County.However,there are still some problems and contradictions in the development of rural tourism in Anhua County:lack of scientific planning,poor planning taste,single content of rural activities,weak brand awareness of rural management and development,and lack of reception facilities for rural tourism.Therefore,Anhua County should pay attention to these improvements when developing rural tourism.(2)Sustainable development is the only way to develop rural tourism.Exploiting the advantages of rural tourism resources and developing marketable tourism products;Efforts should be made to create a brand image and improve the quality and standard of rural tourism management.Strengthen its professional training,improve professional standards,etc.,to maximize the sustainable development of rural tourism in Anhua County.(3)Characteristic development is the path choice for Anhua County to win development.The fierce competition environment around Anhua County is the external pressure of choice,and its unique natural landscape,tea-horse ancient road culture,sports resources and other advantages provide a material basis for the development of Anhua’s rural tourism characteristics.(4)The large-scale project-driven path plays a positive role in the development of rural tourism.Through investment promotion and capital introduction,the construction of natural eco-tourism in Tuoxi Reservoir Area and eco-tourism with folk customs and customs along the Tea-Horse Road can drive the construction of infrastructure and tourism supporting facilities and promote the development of the tourism industry throughout the county.(5)Integration development mode is the direction of rural tourism development.The development of rural tourism in Anhua County requires cooperation between the government,enterprises and operators,and the leading role of the government must be given full play in this process.Improve the overall level of rural tourism development in Anhua County through scientific planning,rational positioning and strengthening the training of employees.Relevant enterprises should also consciously take up relevant responsibilities,protect the natural ecological environment in the process of development and develop distinctive rural tourist attractions in Anhua County.From the perspective of optimizing the development model of rural tourism,this paper draws the above conclusions and reference suggestions,with a view to providing reference for the development of rural tourism in Anhua County and other counties.