Study On The Strategic Transformation Of China Telecom Operators In The3G Era

Theoretically, the connotation of the transformation of telecomoperators in China is turning to be operation mode of enterprise which takes themarket as the guidance, takes the customer as the center and takes benefit as the goal.Through the strategy of combination of connotation type and epitaxial growth, themaximization of enterprise value will be realized. Nowadays, telecom users ARPUvalue is constantly declining, the supply of telecommunications services is much morethan the requirement, telecom operator’s input and output is far from perfect. in such acompetitive situation, Those who is the first one to transform and transform perfectly,can succeed in the fierce market competition. In the era of3G, Chinese telecomoperators are standing at the intersection of transformation again. The network,technology, business and industry environment are undergoing profound changes,which will have a profound impact on the arrival of the4G communication network inthe future. Among these changes, opportunities and challenges are side-by-side. Howthe operators change the management idea timely, save for a rainy day, adjust thestrategic positioning again and carry on the strategic transformation at the proper time,have a profound realistic significance.First of all, the thesis comes up with the question that is going to be researched,with a focus on research background and a purpose of investigating its significance.Secondly, this paper discusses the development phases both at home and abroad,summarizes the overall development trend of China’s telecom operators, analyzes ofthe development of telecom operators in China and clarifies the transformation oftelecom operators. Meanwhile, based on the premise that in France, Germany andBritain there were successful experience of transformation strategies, the internal andexternal environment analysis method has been put into use to offer a practicalfoundation for transformation strategies of Chinese telecom operators. The problemsand threats Chinese telecom operators are going to face up with in the transformation are analyzed and induced as well. Next, to research comprehensively, the thesis putsforward the strategy of transformation of telecom operators in our country, as well asthe implementing ways and specific security measures. To take China Unicom as anexample, Michael Porter’s Five Forces Model, PEST analysis method and SWOTanalysis method are adopted to carry on the empirical study in order to test thepractical applicability and of the above suggestions. This is also one of the maincontent of this study. Finally, the whole text is summarized, looking forward to thefuture of4G.