A Study On The Competition Straregy Of Farm And Pastoral Loan Businese Of BuErJin County Rural Credit Cooperation Association

Strategic management has always been an important part of the development of enterprises.Strategic management exists in daily production and business activities.It changes with the changes of internal and external environment and is in a state of constant improvement and repair.At present,the main business of many banks is related to the development of agricultural economy and has a very important impact on the implementation of the three rural policies.The overall development of county rural credit cooperatives has a vital impact.In the process of realizing the strategic goal of competition,the rural credit cooperative of Brujin County regards the development of agricultural and animal husbandry credit business as the most important one,and combines the theory of competitive strategy.Only by making effective competitive development strategy and implementing safeguard measures can we be invincible in the fierce competition in the same industry.The study on the competitive strategy of agricultural and animal husbandry credit of rural credit cooperatives in Burjin County is an important part of the management,which makes the competitive strategy of rural credit cooperatives need to be based on the changes of the competitive environment in the daily production and operation activities.Through continuous adjustment,the competitive strategy of agricultural and animal husbandry credit in Brujin Rural Credit Cooperative has been gradually perfected,and the competition strategy has been improved better.This article will carry on the competition strategy research according to the actual situation of the agricultural and animal husbandry credit business of the rural credit cooperatives in Brujin County.From the angle of relevant theory of strategic management,combined with the research point of view of domestic and foreign scholars on agricultural credit business,this paper analyzes the competitive strategy carried out by the rural credit cooperatives in Brujin County in the development of agricultural and animal husbandry credit business.It shows that its external development environment and its internal resources and abilities are analyzed in the form of five-force model analysis and SWOT analysis.The status of development of the rural credit cooperatives in Brudin County is expounded in the form of five forces model analysis and SWOT analysis.Choose the differentiated competitive strategy to achieve its own strategic objectives,and formulate the implementation of the strategy measures and safeguards,It is expected that the competitive strength of rural credit cooperatives will be greatly enhanced.