Research On Location Planning And Store Commodity Structure Of Linyi YH Chain Convenience Store

In recent years,with the continuous growth of the national economy.Accompanied by the acceleration of the pace of citizen life and work,convenience stores meet the needs of convenience in daily work and life of residents,ushering in unprecedented opportunities for development.Therefore,in the context of the favorable development situation of convenience stores,chain convenience stores have expanded rapidly in order to occupy the market,and the number of convenience stores has risen sharply.This paper firstly analyzes the current situation of chain convenience stores.In today's social environment of uneven business circle level and population density distribution,retail industry has naturally become the industry of location selection.Convenience stores with higher requirements on convenience and immediacy are more dependent on location selection.Convenience store location selection is a long-term stable investment that cannot achieve flexible and rapid changes.It cannot be moved in a timely manner like the commodity structure,commodity types,prices and services in convenience stores.Once the location selection is determined,it is difficult to make changes.Therefore,in today's increasingly fierce competition between convenience store chain enterprises,convenience store enterprises themselves can have a set of systematic,efficient and applicable location selection system,which has become the core competitiveness of convenience store enterprises.Store display mode,service mode,sales strategy and promotion methods,etc.Can be easily imitated by competitors copying,at the same time,it can easily learn effective practice of rivals,but the location of the strategy or location system is difficult to even cannot be imitated by competitors,even if the competitors in the same business circle,followed to open stores,operating effect is also far,even if is the difference of factor differences will produce the next door is buzzing,there's huge difference here.This paper aims to study and expert interview,determine the main factors influencing the convenience store location,and through the AHP analytic hierarchy process(AHP)examine the rationality of the influencing factors,according to determine the reasonable factors of the by linyi YH's ten outstanding basic value chain stores to determine the influence factors of establishing a set of suitable for YH chain convenience stores in linyi city location decision-making system,the system can realize in the light of the factors evaluation scores of alternative sites and sales forecast and decision-making feasibility of store locations.Finally,this paper will also provide reasonable layout guidance for the commodity structure according to the distribution of the score value of the influencing factors of the alternative store address,so as to further reduce the waste of the commodity removal and human and material costs caused by the unreasonable commodity structure in the later stage.The main research result of this thesis is Linyi YH chain convenience store location decision system,which can realize the evaluation of the scores and sales forecasts for the factors of the alternative store sites,and the feasibility of decision-making stores.It can realize the location decision of Linyi YH chain convenience store company and other convenience store enterprises in the region,and has certain reference significance for the location decision of similar convenience store enterprises and convenience store industry.