Research On Knowledge Sharing And Knowledge Innovation Of Virtual Communities Based On Social Impact Theory

With the development of Internet technology,the virtual community has shown a spurt of growth.knowledge sharing and knowledge innovation in virtual community become more active,which benefit from the advanced Internet technology.More and more organizations pay attention to the virtual community,which plays an important role in knowledge sharing and knowledge innovation.We choose China Unicom Tianjin Branch as the object of our research and select the work group of Wechat as object of our study,and make an in-depth exploration of the influence of the social impact,which acts on the knowledge sharing and knowledge innovation in the work group of Wechat by the social impact theory.Combined with the results of empirical analysis,we give some management recommendations of the virtual community to China Unicom Tianjin Branch and provide some reference and reference to other organizations.Through the literature research,questionnaire survey and empirical analysis,we have the following conclusions:(1)Knowledge innovation(KI)is positively related to social impact(SI)in the virtual community.And knowledge innovation(KI)includes the number of knowledge innovations(KIN)and the quality of knowledge innovation(KIQ),the number of knowledge innovations(KIN)and the quality of knowledge innovation(KIQ)are both positively related to social impact(SI)in the virtual community.(2)Knowledge sharing(KS)is positively related to the social impact(SI)in the virtual community.(3)Knowledge sharing(KS)plays an intermediary role between social impact(SI)and knowledge innovation(KI).And knowledge innovation(KI)includes the number of knowledge innovations(KIN)and the quality of knowledge innovation(KIQ).Knowledge sharing(KS)plays an intermediary role between social impact(SI)and the number of knowledge innovations(KIN)and Knowledge sharing(KS)plays an intermediary role between social impact(SI)and the quality of knowledge innovation(KIQ).In view of the above conclusions,we propose some management recommendations : encouraging members to participate and stimulating knowledge sharing and innovation;creating a good environment and promoting knowledge sharing and innovation;sharing corporate philosophy to depth knowledge sharing and innovation.