A Case Study On Corporate Cultural Integration Of ZH Real Estate Company Mergering With ZX Real Estate Company

Corporate culture is the soul and link of an enterprise.Without culture,enterprises will lack values,direction and will.With the development of economy and society,the situation of merger and reorganization of enterprises is common,the scale is larger,and there are also many kinds of situations in the form.With the booming development of real estate industry,the rapid acceleration of the integration of real estate enterprises,vertical and horizontal "strong alliance" has become normal,merger and integration will be a new shortcut for large-scale expansion of real estate enterprises and small real estate enterprises out of the market.To do a good job in the merger and reorganization of enterprise culture integration is a subject that can not be ignored in practice.It is not only related to the overall situation of merger and reorganization,but also has an important impact on the healthy,rapid and coordinated development of newly formed enterprises and the promotion of overall competitiveness.In 2016,the ZH real estate company mergered ZX real estate company and encountered the problem of cultural integration.In this context,this paper takes ZH Real Estate Company and ZX Real Estate Company as examples to study,which has important theoretical and practical value.This paper studies and analyzes the problems caused by the cultural conflicts after the acquisition of ZX real estate company by ZH real estate company,and puts forward the measures of cultural integration in accordance with the actual situation of ZH real estate company from the basic principles of cultural integration after the acquisition and the integration of spiritual culture,institutional culture and material culture after the acquisition.Effectively promote the purpose of cultural integration of ZH Real Estate Company,and eventually form a unified value system in the enterprise,improve the management level and efficiency of the company management,improve the efficiency of enterprise production,at the same time,ZH Real Estate Company or other companies to provide reference for subsequent mergers and acquisitions.