Research On Yunnan Marketing Strategy Of Domestic Skin Care Products Of NV Trading Company

China's skincare industry not only has huge potential for development,but also faces huge challenges.At present,the consumption capacity of skincare products is still low,and the marketing methods are lagging behind.Therefore,the research on skincare marketing strategies is of great practical significance.First of all,from the perspective of marketing,there are many aspects to be improved in the marketing process of domestic skin care products with NV trading company as a case.Referring to this article,on the basis of related literature and questionnaire,through the comprehensive analysis to find out the existing problems in current NV trading company in the marketing,however,the trade of the company's internal and external environment and market segmentation,target market selection and market positioning analysis,from the product strategy,price strategy,channel strategy and promotion strategy four aspects proposed the NV trade company essential oil skin care products Yunnan province marketing mix strategy.Finally,it puts forward the guarantee measures of NV trading company's essential oil and skin care marketing strategy from such aspects as increasing the capital investment of Marketing Department,establishing modern marketing management system,adjusting the organizational structure of Marketing Department,reasonably designing the performance management scheme and perfecting the training system of marketing personnel.