Investigation On Farmers’ Willingness To Travel In Jiangshi Town,Huaihua City,Hunan Province

Since the reform and opening up,with the development of rural economy and society,rural residents have more desire and ability to travel.Rural residents travel from scratch,has become an important part of the domestic and even outbound tourism market.Although the peasant tourism market has been growing continuously on the whole,the growth rate is relatively slow compared with that of urban residents.The reason for this phenomenon is that the domestic tourism market has not paid enough attention to and studied the Peasant Tourism market,has not known much about the tourism demand of rural residents,and has launched tourism products in some aspects.It can meet the needs of rural residents.Therefore,the investigation and Research on the tourism demand of rural residents will help to better grasp the tourism market of rural residents,develop corresponding tourism products,meet the tourism demand of rural residents,and promote the construction of a new socialist countryside.This study selected Jiangshi Town,Hongjiang City,Huaihua City,Hunan Province,as the investigation site.Through on-site investigation,a questionnaire was designed to investigate the local rural residents.Through the analysis of 615 valid questionnaires,we get the following conclusions.The total number of rural residents in Hongjiang City of Huaihua City was low in 2017.It has not reached the average number of trips of farmers in China.When the respondents were traveling,the willingness to obtain travel information from relatives and friends was the strongest;Family members had the strongest willingness to travel as companions,followed by relatives and friends,The willingness of the respondents in tourism areas is generally not high.The willingness of other places in Hunan Province,Huaihua City and other places in China is slightly higher than that of Hong Kong,Macao,Taiwan and other countries.In terms of the type of travel place,those who differ greatly from rural living environment and geographical location have higher travel intention.Other specific activities:In terms of travel organizers,the willingness of family members to organize travel is the highest,which decreases in turn with the alienation of interpersonal relations;In terms of tourism activities,the willingness to take various means of transport is not too high,the highest for the bus;In terms of accommodation,they prefer ordinary hotels;In terms of catering,the willingness of local specialty catering is the highest.In terms of shopping,the willingness to buy local local products is the highest.In terms of entertainment activities,the overall participation intention is not high,among which the higher one is to watch various performances.In terms of travel intention:in terms of different types of various factors of travel intention,except for a few,there are significant differences among all types of factors.According to the above conclusions,the paper puts forward corresponding suggestions:to increase the income of rural residents,to enhance the educational level and learning ability of rural residents,in organizing rural residents to travel,we should fully consider the social interaction and interpersonal relationship of rural residents’environment,so that rural residents can have a relatively familiar travel.Know the interpersonal environment,according to the geographical location of rural residents,natural environment and income level of rural residents,design tourism routes suitable for the needs of rural residents,providing scenic spots,transportation,accommodation,catering,shopping,entertainment activities to meet the needs of rural residents.