Perception Of The Influence Of Residents In Shiyan Lake Village On Rural Tourism

The rural tourism in our country even around the world develop rapidly.It has made rural tourism a new source of income for local farmers and has become an emerging industry,which has gradually developed in rural areas.The development of rural tourism has had an impact on the life of local residents.How to promote the sustainable development of rural tourism is particularly important in rural tourism's development.Based on the previous studies,this paper explores the economy,social culture and ecological environment of Shiyan Lake Village in rural tourism by means of literature review and questionnaire research.First of all,this paper defines the core concepts of rural tourism and tourism impact perception,and summarizes the research on the impact of rural tourism on rural development at home and abroad,and the impact of rural tourism development on local economy,social culture and ecological environment,laying the foundation for later research.Secondly,according to the social cognitive theory,the theory of sustainable development and the research results of other scholars,the writer designed questionnaire and constructed the tourism impact perception evaluation scale.The third is empirical research.The writer conducts on-the-spot investigations about the current situation of rural tourism development in Shiyan Lake Village,and conducting the research by issuing questionnaires to residents of Shiyan Lake Village.Fourth,through the survey of statistical analysis,we can get the situations about residents of Shiyan Lake Village:most of the young men go out to work,and most of the residents have a low cultural level,but most of the residents who stay in the village are involved in tourism.The residents of Shiyan Lake Village are aware of the perception of rural tourism's development:promoting economy's development,improving living standards,increasing employment rate,increasing household income,improving transportation,enhancing local awareness,promoting openness of ideas,promoting the progress of local social and cultural life,vigorously developing natural resources,and improving public facilities.But at the same time,there are problems:unconspicuous mutual help and cooperation,increased garbage,serious air and water pollution,increased noise caused by increased tourists and so on.Fifth,this paper puts forward suggestions and countermeasures for the existing problems:increasing the government's support,strengthening the guidance and supervision of rural tourism development in Shiyan Lake Village,strengthening cultural propaganda and environmental protection,enhancing the sense of ownership and Self-motivation of local residents,strengthening the cultivation of local residents and introducing advanced management techniques.