| With the rapid expansion of the overall size of the domestic publishing media industry,the market share of the head enterprises has been further improved.As of the end of2017,Jiangsu Phoenix Publishing Media Group Co.,Ltd.,Anhui Publishing Group Co.,Ltd.,Jiangxi Publishing Group Co.,Ltd.and other top ranked group assets,operating income and owner's equity have exceeded 10 billion mark.Whether it is a head enterprise or a small and medium-sized enterprise,they are constantly exploring the path of transformation and upgrading,integration and development,and hope to achieve good results by continuously increasing investment in diversified formats.With the integration of online and offline,the evolution of content and channels continues to occur,and cultural real estate,as a segment of the cultural industry and real estate industry,is compatible with the attributes of the two industries.In the wave of consumption upgrading,many domestic publishing media The Group and other cultural industry investment companies have frequently intervened in the segment of cultural real estate as a content resource party,with a view to obtaining through their own or external partners in various fields such as urban supporting services,cultural entertainment,sports venues,and smart houses.The driving force for continued growth,such as Jiangsu Phoenix Publishing Group,proposed the development strategy of cultural real estate as early as 2010.The Chinese Culture Holding Group cooperated with Vanke Group in 2017 to create cross-border products.In the past five years,as the leading enterprise in the regional cultural industry,the overall economic scale of the JP Group has been ranked in the top five.Since 2014,JP Group intends to take advantage of the main business such as book publishing and publishing,relying on its real estate team to set up a cultural real estate field,and strive to achieve new breakthroughs in the multi-format,for the growth of the economic and social benefits of the entire group.Provide a new "engine".However,cultural real estate has multiple characteristics of cultural format and real estate project format.It has the characteristics of capital intensive,long payback period and high degree of specialization.How to combine the actual situation of JP Group and the investment characteristics of cultural real estate projects to find out the competitive financing mode has important practical significance for the layout of JP Group and other domestic publishing media groups in the field of cultural real estate.At present,the research on the financing mode of real estate industry and culturalindustry is relatively mature,and cultural real estate and cultural tourism real estate,as a new industrial form,have gradually attracted the attention of real estate and cultural scholars in recent years.They have gone from different angles.Study and analyze its concept,connotation,characteristics and related cases.However,the financing mode of Cultural Tourism Real Estate,especially the cultural real estate,has received relatively little attention and research results.The research on the financing mode of cultural real estate projects under the leadership of non-listed state-owned enterprises is rare.Therefore,this paper selects JP Group and its cultural real estate.As a research sample,the project deeply studies the financing mode cases and existing problems of this sub-industry form,and draws on the financing mode of the cultural real estate benchmark enterprise OCT A.Finally,it puts forward opinions and suggestions on the financing mode of JP Group cultural real estate project.In order to help the JP Group and even other groups in the cultural real estate sector. |
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