A Study On The Loss Of Customer Managers In HX Company Of Shandong

With the increasing trend of globalization and the continuous improvement of information technology,it is obvious that there is a certain gap between China and other advanced countries in terms of financial system.Although the system is not mature,the number of personnel involved in the financial sector and scale is relatively small,but the Internet as the core of financial innovation,especially the network credit information intermediary industry to give priority to the birth of the folk financial innovation,make our country financial industry with the unique characteristics,management concept,management mode and users locate all have their own advantages,so it has become the important force in today's China's financial reform and financial innovation,in the new financial system can not be neglected,is the important content.As a member of the Internet finance industry,HX company has gradually established a relatively complete financial service network in as many as 60 cities and dozens of villages in China,providing personalized inclusive financial services and wealth management services to domestic customers.Since its establishment,the company through four years of efforts,market share and business scale continued to climb.The gradual increase of business outlets also leads to the increase of operating costs,which affects the income of employees,resulting in the loss of personnel,especially the sales team,and the adverse cycle of the company's development.Investigate its reason,this admittedly with company talent reserve insufficient wait for a factor to concern.However,the excessive loss of sales teams composed of account managers directly weakens the competitiveness of enterprises.Account manager is an important channel for enterprises to communicate with the outside world,and also the main resource for enterprises to master sales profits.For the healthy development of enterprises,normal staff flow is inevitable,but if the staff flow is too fast and too high,it will cause a large number of customer loss,which will inevitably increase the operating cost,but also affect the stability and loyalty of the in-service personnel,and ultimately affect the competitiveness of enterprises.This paper takes the client manager of the wealth end of HX company as the research object,systematically investigates and discusses the massive loss of the client manager of HX company,and combines the interview method in the analysis to dig into the causes of the loss.Based on this,strategies and implementation plans to solve the loss of customer managers in HX company were found.The research ideas and solutions for the loss of customer managers in HX company can not only provide guidance for solving the loss of staff in HX company,but also provide reference for other enterprises facing the same problem in the industry.This paper conducts a special study on Chinese Internet financial enterprises and tries to build a retention mechanism for Internet financial enterprises.Through the research on the loss of customer manager of HX company,the overall framework is improved at the level of enterprise system and mechanism,the retention mechanism is improved based on the top-level design,and then targeted effective measures are established based on the guiding principles,and the effective implementation of guarantee measures is finally proposed.The "IMO" model of customer manager turnover management provides a systematic model framework for solving the problem of customer manager turnover of HX company and even the whole industry.