Research On Main Business Development Model Of JZ Securities Company

China's securities companies have gone through four stages of initial,expansion,adjustment and standardized development.They have gradually grown and expanded,and the scale of assets has grown rapidly.However,income fluctuates significantly,and the proportion of securities brokerage,securities issuance and underwriting,securities proprietary business and asset management business is uneven.Corporate business development model converges,business competition is fierce,especially the development of Internet finance has brought pressure and challenges to the traditional financial industry,including the securities industry.Therefore,securities companies should actively face the current challenges,make full use of development opportunities,abandon the traditional single business development model,and build a scientific and reasonable business structure according to the actual situation and business development advantages of China's securities companies.It is very important for the development of China's securities industry to explore sustainable comprehensive and diversified business development model.This paper takes JZ securities company as a case,studies the main business development model of securities industry through literature analysis method,case analysis method,comparison analysis method,etc.,and studies the current situation of JZ securities company's main business development based on the development situation of enterprises and current capital market development.This paper proposes some suggestions for improving the main business development model in the future.The study found that JZ Securities continued to increase its business volume in recent years,its business sales channels were smooth,and its business profit space was expanded.Its performance was better.With the rapid development of Internet finance,although JZ Securities Company has adjusted its business layout,it has also been greatly affected: the traditional development model has been shaken and it has been forced to implement business adjustments;The advantage of transaction cost is weakened and needs to be accelerated.The difficulty of quality control is increasing,and the sustainability of profits is being challenged.At the same time,due to the traditional development model of JZ securities,there are still major problems such as unbalanced new and old business structures,weak business innovation capabilities,insufficient business development capabilities,customer structure to be optimized,and management quality and efficiency to be improved.According to the actual situation of JZ Securities Company,it is established that the main business development model of the company should be improved from the traditional single model to the comprehensive multi-type model,and the principle,goal and strategy for the improvement of the main business development model are pointed out.It is proposed to strengthen the adjustment of brokerage,investment banking,asset management and other traditional businesses,accelerate the innovative development of derivative products,fund products and asset securitization products,and actively explore mixed business operations.It also puts forward countermeasures to adjust business structure,strengthen business innovation,attach importance to team building,strengthen customer management,and improve control quality and efficiency,and provide suggestions for the improvement of JZ's main business development model.Looking at the whole process of analyzing problems and solving problems,this paper concludes that: First,adjusting the business structure and realizing the comprehensive diversified and balanced development is the key to the improvement of JZ's main business development model;Second,improving innovation mechanism and developing technology to improve business innovation ability is the inner core of JZ Securities 'main business development model improvement;Third,to increase the introduction,training and training of talents to build a strong team is the basis for the improvement of JZ securities company's main business development model;Fourth,establishing scientific classification management and service mechanism to optimize customer management is an inevitable requirement for JZ securities company to improve its main business development model;Fifth,improving the network communication and cost control to improve the quality of control is a strong guarantee for the improvement of JZ's main business development model.