Research On Shou County's Global Tourism Development

With the advent of the era of mass leisure tourism,people's demand for tourism is growing,and the level of tourism experience is becoming higher and higher.More attention is paid to "all-round tourism experience".The development model of "scenic spot tourism" with "focus" as the core in the past can not meet the needs of tourism development in the new era.Global tourism emphasizes expanding from scenic spots to the whole area,making all elements within the area scenic,and forming an all-round.multi-level and high-quality tourism development model.The development of global tourism not only meets the needs of mass tourism in the new era.but also has practical significance for realizing the organic integration of regional resources and promoting regional economic developmentFirstly,this paper studies the domestic and foreign research status,related concepts and theoretical basis of global tourism through literature method.Combined with mathematical statistics,it analyses the current situation of Shouxian's global tourism development from planning ideas,development policies,tourism projects.tourism brands and tourism marketing.Secondly,the SWOT analysis method is used to study the distribution of natural environment,traffic environment,tourism resources and tourist attractions in Shouxian County through field investigation.The internal advantages and disadvantages,external opportunities and challenges are analyzed.At the same time,the SWOT matrix model is constructed.The existing problems in the development of global tourism in Shouxian County are pointed out and SO,ST.WO.WT and other strategies are made for the development of global tourism in Shouxian County.Analysis and selection.Finally,according to the strategic choices made and the problems existing iin Shouxianfs global tourism development,five suggestions are put forward:building a new global tourism pattern(panorama)according to SO strategy,innovating new tourism marketing ideas(full-time)according to ST strategy.implementing the new concept of national construction and sharing(all people),developing a new mode of industrial integration(whole industry)according to WO strategy,and according to WT strategy.Strategically reconstruct the new system of global tourism talents(the whole process).Thus,to create a new pattern of tourism development in Shouxian County,and provide case reference for other counties to develop global tourism.Figure 27 table 14 reference 51.