Design Of Cultural And Creative Tourism Products In Ancient Shou County City

In recent years,with the promotion of peoples spiritual pursuit,the tourism cultural and creative industry has gradually arisen,more and more people are engaged in the design and development of cultural and creative products.In the field of tourism,cultural and creative products are the main ways to enrich the tourism experience and upgrade the level of tourism.The development of cultural and creative industries is a major trend in the development of tourism.Under the background that the country pays more and more attention to the part of cultural inheritance,this paper takes the design of tourism cultural and creative products in the ancient city of Shou County as the main research object,through the analysis of the tourism cultural resources and cultural creative product development in Shouxian county,make clear the actual research value and General Research Direction of the tourism cultural and creative product design in the ancient city of Shou County.Cultural and creative products as the carrier to achieve the dissemination of regional culture in Shou County,promote the development of tourism in Shou County,Shou County tourism,cultural and creative consumer market development purposes.In the design part of tourism cultural and creative products,starting with the ancient architecture culture,food culture and folk culture of Shou County ancient city,this paper makes a comparison of on-the-spot investigation and analysis,historical culture,aesthetic degree and popularity,to extract the elements,shapes and colors of the ancient buildings,the characteristic products and the non-cultural relics with regional characteristics,and to follow the principles of interest,innovation,practicality and regionality,the unique visual language symbols with regional characteristics will be extracted,with the artistic creation thinking and modern design techniques,we can develop and design the tourism literary and creative products which show the history and culture of the ancient city and have the dissemination value.To give tourism products a certain cultural significance,in order to promote the history and culture of Shou County,but also to achieve better economic benefits.