A Research On Marketing Strategy Of Shenzhen Institute Of Special Equipment Inspection And Test

Special equipment is widely used in economic construction and people's life.With the deepening of reform and opening up,while the economy is booming and the number of special equipment is growing rapidly,security issues are increasingly prominent.Under the background of the transformation of government functions and the deepening reform of public institutions,special equipment inspection institution are faced with the gradual and orderly opening of the inspection market,and participation in competition is the general trend.This paper takes Shenzhen Institute of special equipment inspection and test(Abbreviation:SISE)as an example.Using a combination of theory and practice,combine marketing theory with the practice of SISE,select special equipment inspection and testing business as research object,comprehensive analysis of the possibility and necessity of applying marketing theory in special equipment inspection institution.Using PEST,Michael Porter's Five Forces Model,SWOT and other tools,the internal and external environment and marketing problems of the SISE were analyzed in detail.Through the segmentation of the special equipment inspection and testing business market,the target market and target market positioning are clarified.On the basis of the above analysis,select the service marketing portfolio to study the marketing strategy of SISE.It is hoped that this will enhance the operational efficiency,reputation and social influence of SISE,and lay a good foundation for the upcoming institutional reform and market competition.At the same time,it also provides some reference for market research of other similar institutions.